Pogo Sticking: The Good, The Bad, and How to Avoid It
It’s happened to all of us. We find a great website, spend some time there, and then suddenly, we’re pogo-sticking all over the internet again. We’ve found something better and we’re on to the next thing. Pogo sticking is both a good and bad thing for businesses because it can mean that people are quickly bouncing from site to site, but it can also mean that they find your site valuable enough to stick around. So how do you make sure that your visitors stay on your website? It’s not as difficult as you might think. Read on to learn more. image source: pexels.com What is pogo sticking? Pogo sticking is when a person visits a website and then immediately leaves to go to another site. This can happen for a number of reasons, but the most common one is that the person didn’t find what they were looking for. They were hoping to find something specific on your site, but couldn’t so they went somewhere else. This can be frustrating for businesses because it means that you’re losing potential customers or leads. However, it’s important to remember that pogo-sticking can also be a good thing. It can mean that your website was the first result in a search engine and that people are visiting your site because they think it will have the information they’re looking for. How to avoid pogo-sticking There are a few things you can do to avoid pogo sticking on your website. One of the most important things is to make sure that your website is easy to navigate. If people can’t find what they’re looking for, they’re more likely to leave. Another thing you can do is to have clear and concise titles and descriptions, as suggested by Portland SEO. This will help people understand what your website is about before they even visit it. And finally, make sure that your website loads quickly. People are less likely to wait around for a slow website and will go somewhere else instead. Last Words All in all, pogo-sticking can be a good or bad thing for your website, depending on how you use it. If you’re seeing high bounce rates and low time on pages, then chances are your visitors are pogo-sticking between pages on your site. This indicates that they’re not finding what they’re looking for quickly enough, so take a look at your content and make sure it’s providing the answers they need. On the other hand, if you’re using pogo-sticking to keep people engaged with your content, then go for it! Just make sure you have engaging titles and intriguing images to lure them in. Pogo sticking can be frustrating, but it’s also a reality of doing business online. By taking a few simple steps, you can make sure that your website is pogo-proof and that people will stick around long enough to see what you have to offer. What do you think? Will you try using pogo?